Why KOVE Doesn’t Pay Influencers | Affordable Wellness Without Hype

In the wellness and recovery industry, it’s common to see premium prices attached to products that look impressive on social media. Influencer campaigns, celebrity endorsements, and large marketing budgets often sit behind those price tags.

At KOVE, we’ve chosen a different path. We don’t pay influencers, celebrities, or ambassadors to promote our products — and that decision plays a direct role in how we’re able to offer high-quality wellness and recovery equipment at accessible prices.

The Hidden Cost of Influencer Marketing

Paid influencer campaigns are expensive. In the wellness space, a single sponsored post can cost thousands — sometimes tens of thousands — of pounds. That cost doesn’t disappear; it’s built into the final retail price paid by the customer.

Rather than asking customers to fund marketing hype, KOVE invests in what actually matters: product quality, materials, manufacturing, and long-term reliability.

No Paid Endorsements. No Hidden Markups.

We’re transparent about this: anyone using KOVE equipment has paid for it. There are no gifted units, paid testimonials, or undisclosed sponsorships.

This ensures that feedback, reviews, and word-of-mouth recommendations are genuine — not driven by contracts or marketing obligations.

Influencers in the Wellness & Recovery Space

The wellness industry is filled with high-profile voices who discuss saunas, cold plunges, and recovery tools. Figures such as Wim Hof, Andrew Huberman, Joe Rogan, and Rhonda Patrick have all contributed to mainstream interest in heat exposure, cold therapy, and contrast routines.

While these individuals have helped educate people about recovery and wellness practices, it’s important to be clear: KOVE is not affiliated with, endorsed by, or partnered with any of these individuals. We do not pay them, and they do not promote our products.

Where Your Money Actually Goes

By avoiding expensive marketing campaigns, we’re able to focus resources where they create real value:

• High-quality materials and components
• Durable construction designed for long-term use
• Reliable heating and cooling performance
• Fair, transparent pricing

This approach allows us to deliver commercial-grade wellness and recovery equipment without the inflated price tags often seen in influencer-driven brands.

Affordable Doesn’t Mean Compromised

Lower prices don’t come from cutting corners — they come from cutting unnecessary costs. At KOVE, our focus is on building products that perform consistently, last over time, and integrate seamlessly into everyday wellness routines.

From saunas and ice baths to chillers and recovery accessories, every product is designed with functionality, durability, and simplicity in mind.

Built on Trust, Not Hype

We believe long-term brands are built through trust, not trends. Instead of paying for attention, we rely on customers who value transparency, quality, and honest pricing.

If you see KOVE equipment in someone’s home, gym, or wellness space, you can be confident it’s there because they chose it — not because they were paid to display it.

Final Thoughts

Wellness should be accessible, not inflated by marketing overheads. By staying focused on product quality and avoiding paid influence, KOVE delivers high-performance recovery equipment at prices that make sense.

No paid endorsements. No hidden markups. Just thoughtfully designed wellness products — built to help you recover, recharge, and live well.

Note: References to public figures are for general informational context only and do not imply endorsement, partnership, or affiliation with KOVE.